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Inside Online Video

July 4th, 2008

YouTube Responds to Viacom

Viacom claims they need your personal YouTube information, purportedly to prove their claim that most YouTube views came from Viacom content. The latter claim is patently ridiculous, and so is the former.

Viacom obviously does not need your personal YouTube info to prove its purported point. They can use your personal information, however, to sue you. Viacom knows it, YouTube knows it, and people know it. Judge Louis Stanton, who ruled in favor of Viacom violating your privacy, either doesn’t know or doesn’t care. That’s why YouTube’s lawyers are asking Viacom’s lawyers that any data YouTube gives Viacom be anonymized first. Read More

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By Mike Abundo -- 0 comments

July 4th, 2008

Judge Louis Stanton’s Contact Details

Louis Lee Stanton
United States Courthouse
500 Pearl St., Room 2250
New York, NY 10007

Courtroom: 21C
Chambers Phone: +1 (212) 805-0252
Deputy Phone: +1 (212) 805-0123
Fax: +1 (212) 805-0389 Read More

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By Mike Abundo -- 8 comments

July 4th, 2008

YouTubers Trash Viacom

How fitting that we should fight oppression on Independence Day. YouTubers were swift to protest Viacom invading your privacy. Read More

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By Mike Abundo -- 1 comment

July 3rd, 2008

Viacom Will Sue You

Viacom just sacrificed your privacy to further their billion-dollar legal harassment of YouTube. US District Court Judge Louis Stanton just ordered YouTube to hand Viacom all personal information of all YouTube users. That includes names, IP addresses, viewing histories, everything.

YouTube, of course, argued that this would violate your privacy. Stanton dismissed that argument as “speculative”.

Yes, you read that right. Judge Louis Stanton says that the privacy implications of handing all your personal information to Viacom are merely “speculative”.

Speculative. Speculative! As a tech blogger, I’ve heard a lot of stupid things from a lot of stupid people over the years. Stanton’s statement has to be the stupidest thing I have ever heard. How the fuck did this guy become a judge? How much did Viacom pay Stanton to say something this stupid?

Why the Hell would Viacom need all your personal information for these legal proceedings? Purportedly, it’s all part of Viacom’s fishing expedition to prove their claim that most of YouTube’s views came from Viacom content.

Viacom obviously doesn’t need your personal info for that purported purpose, and they know it. I don’t think Viacom really wants to prove their claim. Having your personal info and viewing history will enable them to do something far more sinister. Read More

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By Mike Abundo -- 7 comments

July 2nd, 2008

TV is for Old Folks

As more and more people turn to online video as their first screen of choice, the median ages of TV holdovers hits fifty. That’s outside advertisers’ prized 18-49 target demographic.

Check out the median ages for the big networks’ non-DVR viewers in the 2007-2008 TV season:

CBS: 54
ABC: 50
NBC: 49
Fox: 44

CBS’ cluefully aggressive online media purchases — from Wallstrip to CNet — suddenly make a lot more sense in light of these numbers. They’re the ones whose TV audience has furthest aged out of advertisers’ prized demographic. They’re the ones who most urgently need to get inside online media and find the younger audience advertisers want. Good on CBS for feeling that urgency and acting on it.

NBC and Fox, meanwhile, still have a few more years to clumsily dick around inside online video with their Hulu before advertisers don’t want their TV audience.

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By Mike Abundo -- 3 comments

June 30th, 2008

Today Seth MacFarlane, Tomorrow YouTube Partners?

Seth MacFarlane

So let’s get this straight: Google AdSense ad units, contained in and contextual to content sites, will now contain Google-syndicated content contextual to the content sites, that contains ads contextual to the Google-syndicated content.

Talk about picture-in-picture-in-picture. Read More

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By Mike Abundo -- 2 comments

June 29th, 2008

Webcam Cosplay!

YouTube is full of people doing things in front of their webcams. How does a desktop performer differentiate herself? Tinkerchel here has found an interesting answer: Read More

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By Mike Abundo -- 0 comments

June 28th, 2008

The Comment Challenge Song

Between flamers and spammers and illiterates, YouTube commenters aren’t exactly known for their eloquence. That’s why J. Chris Newberg here challenges YouTube creators to write a song about their video comments.

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By Mike Abundo -- 0 comments

June 28th, 2008

Chad Hurley Tells the Story of YouTube

At a startup dinner in Palo Alto the other night, YouTube founder Chad Hurley told the story of YouTube. Grab some popcorn, kids, because this is thrilling stuff.

YouTube’s been around three years. TV’s been around fifty years. The former is well ahead of schedule to kick the latter’s ass.

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By Mike Abundo -- 1 comment

June 28th, 2008

TV CPM: $25. Online Video CPM: $70.

Now that TV shows have sold most of their ad inventory for next season, how do their on-air ad rates compare to their online ad rates? Daisy Whitney reveals that, according to Forrester, online video viewers are far more valuable than TV viewers by virtue of sheer engagement. On-air CPM for primetime TV shows comes out to $25, but online video CPM for hit shows goes as high as $70.

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By Mike Abundo -- 1 comment

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